I was never able to find the exact mix of materials used in Cleveland Organics.
So I stole this from a Mountain bike website:
http://www.pinkbike.com/news/brake-pad-information-2009.html*******
There are 2 main types of disc brake pads: Sintered (or metallic), and Resin (or organic). Both types of pads have their pros and cons.
Sintered Pads
Sintered pads are made up of hardened metallic ingredients, which are bound together with pressure and temperature.
Pros
-fade at a higher temperature than resin pads
-better performance in wet conditions
-last longer
Cons
-louder
-longer break-in time
-not as much initial bite
-heat is conducted through the caliper, not the rotor
Resin Pads
Resin pads are made up of fibers and organic material that are bonded together with resin.
Pros
-Quieter
-Shorter break-in period
-More initial bite
-Prevent heat buildup
-Pushes heat back into the rotor
Cons
-Wear quicker
-Not as good in wet/muddy conditions
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Here is some additional material info:
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Semimetallic: This formula, containing about 30 to 65 percent metal, typically includes chopped steel wool or wire, iron powder, copper or graphite mixed with inorganic fillers, and friction modifiers that bond all the ingredients together. These pads are more durable and have excellent heat transfer, but also wear down rotors faster, have intrusive noise characteristics, and may not perform as well under low-temperature conditions.
Nonasbestos organic: Sometimes listed as organic or NAO, this type of pad is made by mixing nonasbestos fibers, such as glass, rubber, carbon, and Kevlar, with filler materials and high-temperature resins. These pads are softer and create less noise, but they wear faster and create more dust.
Low-metallic NAO: These are made from an organic formula mixed with small amounts (10 to 30 percent) of copper or steel to help with heat transfer and provide better braking. With the added metal, there is more brake dust and they may be slightly noisier.
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Based on what the Cleveland Organic linings look like to me I'd say they are closer to Low-metallic NAO as they do have very tiny bits of copper in them.
Got my pads from Spruce, 66-105
http://www.aircraftspruce.com/catalog/lgpages/cleve_brklining.phpFollowed the breakin procedure to the letter and each run (did 2) I could see a distinct improvement.
http://www.aircraftspruce.com/catalog/pdf/liningconditioningprocess.pdfI interpreted step two to mean : Go Fly The Plane for 10 to 15 minutes.

Organic Beef. I initially read that as Organic Beer. Hmmmm. Oh yea, love organic beef, organic chicken, and organic bacon!
Cleveland Organic's are (comparatively) expensive, but boy what a night and day difference they made.