I use Exxon Elite 20/50 oil and 5 % ASL Camguard.
I like the multi grade oils for reasons noted above. I hate keeping two or three types of oil around so I'll have the right "flavor" when I need it, and I can't just run down to the airplane oil store to get some.
The school here uses Aeroshell 15/50 in all 100 plus airplanes they own. It works for them, and they all go to TBO, pretty much.
As one poster noted, good oil of any brand and REGULAR USE will get you to TBO. Pick a brand of oil you like the color of the can, in other words.
BUT, I have used ASL Camguard for a number of years now. Lycoming now specifically authorizes its use as an additive in their engines, which is a first for additives. Note they say DO NOT use MMO. Camguard is good stuff for corrosion prevention. It's also not cheap. Neither are engines, and most of us don't fly as often as we should.
As to why I use Exxon Elite: At the big airshows each year, OSH and S n F, Exxon always offers a significant discount on their oil, AND free shipping to your home drome. That includes shipping to Alaska, by air, by the way. I got into that deal at Sun N Fun, buy a few cases each year, and they're at home when I arrive back. Winds up being cheaper that way than most of the other oils.
Buy the Camguard, though, WHATEVER oil you choose. It has additives that none of the oils offer.
MTV