Rob Hunter put on his Survival seminar for the FAA Safety folks a couple of weeks ago. It was excellent and had some really good info on it. Definitely worth the effort to attend.
He also has a company called Prepared Pilot, which sells survival kits for pilots. They are kind of pricey, but have really good quality items in them. I'd consider buying one if I hadn't already accumulated my own stuff over the years. But it was nice to look at his and see what I am missing or didn't think about. He gave us a list of what he has in his so that you can remember what to add to your own kit or if you wanted to assemble you one on your own.
Like I said, very informative, entertaining, and worth the effort.