Hard to say for sure, but Goggles, "Air Masks" and knit hats? Good grief!!! That medical kit would also be questionable, they don't tell you the specific contents of that.
You don't have to (and I don't) buy all the stuff for a survival kit from REI. REI has good stuff, but you don't need to go there to buy para cord, medical stuff, etc, etc. There are lots of cheaper places to find this stuff.
I don't have a flashlight in my kits these days, I use a head lamp, with a few different intensities. When you're actually trying to DO something in the dark, it's really nice to have both hands free. And, the head lamps I have also have a strobe feature for potential rescue situation.
A perfectly adequate day pack can be found for a lot less money from a lot of places, including second hand stores.
Etc. Take a look at what these folks provide, go through the list, figure out what you might need on the list, find that stuff at Wal Mart, or ?? Then delete the things (like goggles and "Air masks" whatever those are) and add things you think may be useful.
I do NOT carry much food. Unfortunately, most folks don't cycle stuff frequently, and food should be cycled occasionally. And, frankly, food is NOT high on my list of actual "Survival" necessities.
But, for quite a bit less than the price of one of these, with a little shopping around, you should be able to come up with a good kit. There are lots of on line sources that provide lists of "survival" items. Peruse those and fill out your list.
And, one of the best pieces of "survival gear" is a good paperback book or two.
MTV