I like Cabella's. The store up here in Hambur, PA has a well thought out architecture and the layout is interesting with lots of side areas that get you out of the gigantic retail store feel.
As far as I can tell, the merchandise is of a good range of quality and is well lit and displayed. They have invested a lot of time and money trying to mix selling with a pleasant environment.
I go one to two times a year and take my wife. We browse a bit, have lunch, sit in on some of the lectures they have, and in general have a good time.
Sure, they are in it to make money but it does not have the money-grubbing feel. At least to me. The store employs a lot of people from all walks of life, and draws customers from a wide geographic area. They worked with the local township before starting the building process. There town itself has built a small industry around this large area magnet to the benefit of many small mom and pop businesses.
My experiences have all be positive. Just my viewpoint.
