Good point EZ, I assume that they continue using the round spars because they work so well for the job. No more complicated then that. Without getting into a bunch of number crunching, (that I would be totally unqualified to do) any other wing structure they and others have come up with have not offered the same strength to weight ratio. It's not like the RANS design crowd don't know what a real airplane spar looks like. That seems to be the reality of it, regardless of the engineering involved.

A little of the "if it isn't broken, don't fix it" may be involved also. Frankly, the only drawback I've experienced with the round spars, having flown with them for the last 20 years, is that yeah, they LOOK like something off an ultralight, and not "real" airplane spars. It also does not have a Continental or a Lycoming. In other words more traditional airplane people can understandably be put off by that, but damn, they work, like the Rotax, too well to change just to be more marketable to real airplane types. Other then that they are light and strong and extremely well proven by lots of fleet time by now, I doubt they'll change that aspect of the design, if so it may be marketing related not for a practical reason.
I spend a lot of time looking at my rectangular crane boom, so I get the whole thing about stiffness where it's needed, that same crane boom is pretty damn wimpy when it comes to side loads, it'd be better in that regard if the boom was round. One unintended result of the round wing spars is that they hold up better when you smack a tree or other obstacle. Barring ripping the wing out at the root, and disregarding the bracing effect of the internal cross bracing (of any type of wing) a round spar is going to be much stiffer of course then an I beam type, when being abused. Another huge and practical advantage is the ease of construction and repair, this was brought home to be when I rebuilt (actually built new wings, new spars anyway, but re-used the ribs etc.) my '46 T-Craft. A bunch more parts and labor involved. The structural record of the round spar design is as proven, nearly not as long though, as other types.
I am heading out right now to test those round spars once again!