This is another example how rumor and misinformation is perpetuated by the press. The original press monkey reviewed the video and saw smoke ,but called it fire cause he either wants to sensationalize it or, or he's just plane stupid, and doesn't know the difference. He, or a witness see's the helicopter buffeting around, and he perceives it as "wind" Then he writes it up, and the "copy" is cloned and sent all over the news feeds where it becomes gospel.
It was painful to watch that video knowing someone was in that thing while it spun uncontrollably, If they were any where near conscious at the time, the centrifugal force would have been debilitating.
This is the best information so far that tells a little bit more of the story. Basically the pilot complained to atc that someone had not chocked his rolling landing cart and it was skating away on him. He managed a partial landing ,but it wasn't stable and the aircraft fell backwards off the pad which looks like it set up a PIO that got out of hand, and then tail rotor got whacked, just as he probably pulled collective to get airborne.Then he was done for. The aircraft did not burn and again wind had little to do with it.
The video aftermath and atc recording
http://www.nbcsandiego.com/news/local/P ... 55541.html