I have a little trouble understanding why one would take a chance of damaging a $30,000 engine to save $600 (the cost of a Reiff complete "standard" system for a 182). I have the "standard" Reiff on my Lycoming ($435) plus the oil cooler heater option ($98), and also a cowl cover, prop covers, and a spinner cover, and it only takes a few hours to bring the engine up to spring-time temps in even the coldest weather. Spending what amounts to about 2% of the value of the engine to save it from premature wear seems like a good investment to me. It also happens to be just about the cost of a new Skytec starter, which is likely to be a necessary expense if one continually has trouble starting in cold weather.
BTW, starting a cold 0-470 isn't all that hard, if it's been maintained and is adjusted properly. I was pards in a 1970 model from 1974 until 1978, when we traded it in for a TR182. Also I did quite a few flights SE charter in mid-70s era Skylanes, and my IR training was all in a 73. This was before anyone was smart enough to have a built-in (or on) engine heater.
In ultra-cold weather (below 0F), we'd have the FBO use the salamander heater on it for an hour, then use the "really cold weather" method next.
In really cold weather (like 0-30F), we'd use 4 shots of prime, then leave the primer out. Full rich. Half an inch of throttle. When starting to crank, shove the throttle in all the way. As soon as it would fire (which it would do right away), pull the throttle back to the half inch mark again, slowly push the primer in. When the temp was close to zero, it might be necessary to give it another shot of prime to keep it running--in that case, shove the primer in more aggressively.
In not-so-cold weather (30-40F), 3 shots of prime, then leave the primer out. Full Rich, half inch of throttle. Again shove the throttle in all the way, then it would fire, pull the throttle back to half inch, slowly push primer in--or if it's having trouble staying running, shove the primer in more aggressively.
I'd never found it necessary to actually pump the throttle more than the one shove.
All that assumed that the timing had been set correctly and the plugs were in good shape. Then we'd have to sit idling for a bit with the avionics on before the tubes would all warm up so that the radios would work. By the time the radios would work, the engine was warm enough to fly.
In ultra cold weather, it was often necessary to fly with the carb heat out in order for the engine to run smoothly (a little trick I learned when I was a student in Alaska).
In all the time I regularly flew Skylanes, I had trouble starting ours just once, and it was because the battery needed to be replaced.
The primer only works on a couple cylinders--that's why the one shove of the throttle helped the engine to start. The danger of pumping the throttle (especially if you do it without cranking) is that you are spraying gas all over the place, so it's easier to start a fire that way.
Another point: When pushing the primer in, you need to do it "aggressively", because that helps to atomize the fuel, which means easier starts.
Cary