Right or wrong, here was my approach.
First, I had a mentor that knows the plane I was looking for inside and out, and who had a pretty good pulse on the market for that plane.
Second, I looked at several so that when I went to see it, I had a pretty good feel for where it fell as far as being good or bad compared to what was out there (it was a 205 so not a big sampling at any given time.)
Third, I used Aopa's Vref as a starting point for the price and worked up or down from there based on how it was equipped and where it fell in the best to worst range of what was currently on the market.
Lastly, and probably the most important, a good prebuy from an independent third party. Recently a friend helped an acquaintance buy a plane and I was asked for my opinion. It looked good but I prefaced every comment with "depending on how the prebuy and logbook review goes". Well, the guy didn't do a prebuy and went only off of talking to the previous few owners and the mechanic that had been maintaining the plane. Ends up the logs had been pencil whipped and some major, costly ADs hadn't been complied with. All stuff that should have been found by a thorough logbook inspection and prebuy. Now this guy is spending thousands more to get the plane airworthy. Not to mention that it is through the prebuy that things can be found to negotiate the price down. In this case, he should have just walked away.
Good luck!
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