1. The way I heard it was that B.D. Maule started by literally taking a Piper Pacer and modifying it. They are very similar in some respects and even share the same design and identical measurements in many places. Most people would not call a Pacer a STOL airplane, but they can be made into a pretty good backcountry airplane.
2. They use the same airfoil, but have different wing designs (metal vs. fabric, different spar and rib design, drag bracing vs. structural skin, etc.).
3. Maule has a few wingspan variations and they have made them longer over the years, but the "short wings" found on stock M4,5, some M7s is only about a 19" longer than a Pacer (29' 3" vs. 30' 10"). The longest Maule wing is something like 33' 8", which is still shorter than a cub at 36'. Unlike stock Pacers and Cubs, most later Maules have really big flaps and ailerons out to the end to help with STOL and slow flight.
4. Maules are normally heavier than Cubs and even Pacers. They tend to have a lot more instrumentation, more seats, cargo doors, metal wings, extra fuel tanks, etc. Those things don't help STOL, but are great for long distance with more passengers and gear.
5. Maules tend to have bigger engines and much bigger flaps to help them with STOL operations.
Everything is a trade-off.