FWIW, I've had 1090 ADS-B Out for over 3 years. I have a KT74 ES transponder tied to a 430W as a position source. I have both frequencies In, using a Stratus 2 receiver. People get their panties in a twist over gummit watching, and maybe booglars watching, but let's face it, if you really think there's much privacy in today's world, you've been living next door to the shoe bomber. So instead of talking about loss of privacy that doesn't exist anyway, let's look at the benefits today.
With 1090, ATC can "see" me in areas that they never could, before. If I drop down to pattern altitude in the San Luis Valley, for instance, without ADS-B Out, I dropped off radar at about 11,000' MSL. Alamosa's pattern altitude is 8500'. ATC can still "see" me at that altitude! If I fly east, I used to have to stay above 9500' across Nebraska, to be seen on ATC's radar. Now, if I choose to, I can stay at 5500', and they'll still "see" me. So for all practical purposes, I can use flight following just about anywhere I will fly now, and I don't have to worry about ATC losing me.
I get traffic most of the time, also. Those that don't yet have ADS-B Out show up on my iPad Mini 4 as targets, but if they do have it, they show as targets with altitude and tail number. Just last week, I had an occasion to be happy with that, when my iPad announced "traffic at 12 o'clock, one mile, same altitude" at the same time that my transponder announced traffic, and both displays showed where he was--and a few seconds later I saw him there, as we both dodged each other.
With 978, I get weather most of where I fly, although not as low as I can be seen by ATC. But still, it's extremely beneficial. Having the METARs and other information right there, along with a graphic display, is a huge game changer from blindly flying along with not much information 100 miles down the route. Especially now that Flight Watch has been cratered, some of what we used to have is no longer available.
And of course, I can fly into any airspace in the country, without having to seek advance permission other than "cleared into Class B".
There are lots of benefits, once you get rid of the paranoia.
Cary