AirPlanes wants $50,000 to do an o-360 conversion. Is that turn key everything installed? If so, I'd say that's cheap.
If it's Engine, STC, all hardware but not install; I'd say that's about right.
I don't know how you could do an engine swap plus constant speed prop for the cost of overhauling an O-320. A new constant speed prop will run you 10 grand easy. I think "for the cost of an overhaul" is a marketing term like "Part of a complete breakfast".
For the cost of an overhaul (on top of the cost of an overhaul, using all your old accessories, cables, bushings, baffling and not including any labor charges) sounds about right...which is around $50k.



